- From the Executive Director 1
Letter from the President 2
Special Section: Collective Memory and the Global Event
Introduction: The Global Event, Robin Kietlinski (City University of New York – LaGuardia Community College) 3
Global Events and Soft Power Dreams in East Asia, Wolfram Manzenreiter (University of Vienna) John D. Horne (University of Central Lancashire) 5
The Evolution of the Olympic Games through International Relation Theories, Yoav Dubinksy (University of Tennessee, Knoxville) 7
The Great Gift of Low Expectations: South Africa and the World Cup Derek, Charles Catsam (University of Texas of the Permian Basin) 12
A Question of Participation: The United States and Rio’s International Exposition of 1922, Anthony Tipping (Emory University) 19
The Olympics as ‘Something Else’: Understanding the Success and Tensions of the Olympic Games through its Foundation Myths, Ian Ritchie (Brock University) 25
A late but lucrative sporting mega-event: The World Championships of the International Association of Athletics Federations, Jörg Krieger (German Sport University Cologne) 30
Marketing Mexicanidad: Encounters with the Encuentro Internacional del Mariachi y la Charreria, Beth Malchiodi, (Brooklyn Technical High School) 35